Marketing, Yahoo personals top dating location to reach affluent
Posted by rustmelany on June 27, 2009
tk@marketing-interactve.com at Mya 27, 2009
This is an incredible case study on social networks and how corporations can lose control in this space. However it shouldn’t give comfort to the social network Luddites – and start them banging their drums about social networks being the end of structured media, structured marketing and structured advertising – I mean it is, but that’s a good thing. The lessons are test the ideas outside the hothouse of the marketing team/agency/PR meeting room before you launch so you get some fresh perspectives on it and can assess how the “real” world feels about your great ideas. Just because it is social media and it’s the new world it doesn’t mean the old rules and robust testing shouldn’t apply. This is the world we live in now and it’s ok to make some missteps while we are all learning the ropes… just don’t hang yourself with them.
Similar posts: top dating websites
